Nu! Och sen?

Om Nu! Och sen?

Nu! Och sen? är sajten för framtidsspaning i Skåne på Sydsvenskan, Helsingborgs Dagblad, Skånemedia och Tidningarna City. Tillsammans med utvecklingsbolaget Mindpark och Kairos Future har vi försökt spana tio år in i framtiden, med uppdraget att försöka definiera förutsättningarna för ett framgångsrikt mediebolag i Skåne 2020.

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  1. Kersti Forsberg said, on 2009-06-02 at 10:30

    Apropå konsumentmakt. Så här skriver The swedish wire:

    Phone operator recruites the “Idol way”

    Swedish phone operator lets customers decide whom to employ.
    The mobile phone operator 3 has staged an unusual way of finding personnel for their customer service. Instead of just letting the HR staff pick the ones most likely to fit for the role, the company is handing over the decision to the customers.
    The applicants get to present themselves on video that can be watched at 3:s website. Out of 200 applicants, 25 persons were picked to participate in the final battle. Up until May 20, customers can vote for whom they want to meet next time they call the customer service.
    “The candidates get to present themselves and explain what they consider as good service”, says Moa Wictorén, spokesperson at 3, to daily Dagens Nyheter.
    The process is made in collaboration with Ineed, a recruitment consultants firm specializing in video presentations, and is describes a way to steer clear off prejudices. Issues as age or ethnical background gets swept away when the candidates get the chance to express themselves with body language, looks and speech, the consultants firm explains.
    Not surprisingly, the union is all but happy. Åsa Erba-Stenhammar, coordinator at Unionen, thinks this is a degrading way of recruiting.
    “It sounds like they’ve been watching Idol to much”, she says to DN. “It’s tough to get a job as it is. By doing it public, with the risk of getting laughed at and getting scornful comments, is disrespectful”.
    Moa Wictorén disagree with the comparison of docu soaps, such as Idol or Expedition: Robinson. It’s not about voting people out, she says, but rather voting people in.

    Last Updated (Tuesday, 26 May 2009 08:41)

    http://www.theswedishwire.com/
    Oddly – Published Tuesday, 05 May 2009 11:09 | Author: Johan Nylander


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